File No. 128
HubSpot pricing, checked October 2026
HubSpot is a CRM with marketing, sales, service, content and data tools sold on top of it. It has free tools for up to 2 users and paid plans priced per seat per month, with different rates for paying monthly and paying annually.
The short answer. HubSpot pricing starts at $0: the free tools cover up to 2 users. Starter is listed from $7 per seat per month paid annually ($10 paid monthly), an offer for new customers shown against a struck-through $20. Smart CRM Professional starts at $45 per seat per month paid annually, and Enterprise at $75. Read off hubspot.com on 10 Oct 2026.
What each plan costs
| Plan | Price | Billed | Checked | Source |
|---|---|---|---|---|
| Free | $0 | free, up to 2 users | Vendor page | |
| Shown as $0/mo, free for up to 2 users, no credit card required. Includes the free marketing, sales, service, content, data and revenue tools, with HubSpot branding on marketing email, live chat, 1-to-1 email and meeting links. | ||||
| Starter | $7/seat/mo | paid annually, new-customer offer | Vendor page | |
| Labeled Starts at, beside a struck-through $20/mo/seat. Bundles Marketing Hub Starter (with 1,000 marketing contacts), Sales Hub Starter, Service Hub Starter, Content Hub Starter and Data Hub Starter, plus 500 HubSpot Credits. The page banner says the Starter offer is for new customers only and for a limited time. | ||||
| Starter | $10/seat/mo | paid monthly (commit monthly), new-customer offer | Vendor page | |
| The Pay Monthly rate for the same plan, about 43% above the Pay Annually rate. Also labeled Starts at and shown beside the struck-through $20/mo/seat. | ||||
| Smart CRM Professional | $45/seat/mo | paid annually | Vendor page | |
| Labeled Starts at, beside a struck-through $50/mo/seat. Adds to the Starter CRM features: Agent Hub, teams, custom reporting, calculated properties, standard CRM interface configuration and duplicate management. Lists 3,000 HubSpot Credits, up to 100 pipelines and 75 dashboards. | ||||
| Smart CRM Professional | $50/seat/mo | paid monthly, with an annual commitment | Vendor page | |
| The Pay Monthly rate for the same plan, about 11% above the Pay Annually rate. The Pay Monthly option is labeled Commit annually. | ||||
| Smart CRM Enterprise | $75/seat/mo | starting price, sold through sales; billing period not stated | Vendor page | |
| Labeled Starts at, with a Talk to Sales button and no Buy now button. The figure is the same with the page set to Pay Monthly and to Pay Annually. Adds custom objects, a standard sandbox account, field-level permissions and sensitive data tools. Lists 5,000 HubSpot Credits, up to 350 pipelines and 100 dashboards. | ||||
What HubSpot costs for your team
| Plan | Yearly | Monthly |
|---|---|---|
| Starterbilled yearly | $840 | $70 |
| Starterbilled monthly | $1,200 | $100 |
| Smart CRM Professionalbilled yearly | $5,400 | $450 |
| Smart CRM Professionalbilled monthly | $6,000 | $500 |
| Freefree plan | not available: up to 2 users only | |
At other sizes, cheapest paid plan per year: 1 person: $84 (Starter); 5 people: $420 (Starter); 10 people: $840 (Starter); 25 people: $2,100 (Starter).
Taxes, add-ons and one-off fees are not included. Plans sold only through sales, in seat bundles or in volume tiers are left out rather than estimated.
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What the free tier actually allows
- The Free plan is $0/mo and is free for up to 2 users. No credit card is required.
- It includes the free marketing, sales, service, content, data and revenue tools.
- Email marketing is limited to 2,000 email sends per calendar month, with HubSpot branding.
- Limits listed for Free: up to 3 email templates per account, up to 3 snippets, a maximum of 1 personal meetings link, 10 dashboards and 10 active CRM segments.
- Live chat, 1-to-1 email and meeting links carry HubSpot branding on Free. Removing it is listed under Starter.
- Calling, HubSpot-provided phone numbers and sales automation show no entry in the Free column. Starter lists 500 calling minutes, 1 phone number and up to 50 workflows.
What the pricing page does not say
- The Starter prices of $7 and $10 per seat per month are an offer. The page banner says new customers only and select offers available for a limited time, and a struck-through $20/mo/seat sits beside both figures. The page does not say what an existing customer pays.
- Pay Monthly does not mean the same thing on each plan. On Starter it is labeled Commit monthly. On Smart CRM Professional it is labeled Commit annually, so the $50 per seat is paid monthly inside an annual commitment.
- Starter, Professional and Enterprise prices are labeled Starts at. Neither page says what raises the price above that figure.
- The step from Starter to Professional is large: $7 per seat per month against $45 per seat per month, both paid annually. Teams, custom reporting and duplicate management are listed from Professional.
- Smart CRM Enterprise has no Buy now button, only Talk to Sales, and its card has no billing period control.
- The Free plan stops at 2 users. A third user means a paid plan, and paid plans are charged per seat.
- Starter includes 1,000 marketing contacts and 500 HubSpot Credits. The price of more contacts or more credits is not on either page.
HubSpot pricing for a team of 1, 5 and 20
HubSpot cost is the per seat rate times the number of paid seats. The figures below are arithmetic on the starting rates read on 10 Oct 2026, assuming every person has a paid seat. Each rate is labeled Starts at, so these are floors, not quotes.
| Team size | Plan | Per month | Per year |
|---|---|---|---|
| 1 seat | Free (up to 2 users) | $0 | $0 |
| 1 seat | Starter, paid annually | 1 x $7 = $7 | $7 x 12 = $84 |
| 5 seats | Starter, paid annually | 5 x $7 = $35 | $35 x 12 = $420 |
| 5 seats | Starter, paid monthly | 5 x $10 = $50 | $50 x 12 = $600 |
| 5 seats | Professional, paid annually | 5 x $45 = $225 | $225 x 12 = $2,700 |
| 20 seats | Starter, paid annually | 20 x $7 = $140 | $140 x 12 = $1,680 |
| 20 seats | Professional, paid annually | 20 x $45 = $900 | $900 x 12 = $10,800 |
| 20 seats | Enterprise | 20 x $75 = $1,500 | $1,500 x 12 = $18,000 |
The Starter rows use the offer price for new customers. At the struck-through $20 per seat per month, 5 seats come to 5 x $20 = $100 a month.
Which plan fits which team
- Free: 1 or 2 users who accept HubSpot branding and 2,000 email sends per calendar month.
- Starter: the Starter editions of the marketing, sales, service, content and data hubs in one plan, with 1,000 marketing contacts, 500 calling minutes and up to 50 workflows.
- Smart CRM Professional: adds teams, custom reporting, calculated properties and duplicate management, with up to 100 pipelines.
- Smart CRM Enterprise: adds custom objects, a sandbox account and field-level permissions. Sold through sales.
Billing details
Each plan card has a Billing period control with Pay Monthly and Pay Annually. On Starter, Pay Monthly is labeled Commit monthly. On Professional it is labeled Commit annually: the $50 per seat is paid month by month, but the term is a year. Paying annually on Professional is 5 x $45 x 12 = $2,700 for 5 seats, against 5 x $50 x 12 = $3,000 on Pay Monthly.
Professional and Enterprise are listed on HubSpot's Smart CRM pricing page, apart from the Free and Starter page this file links as its source. Neither page lists taxes, onboarding fees or a minimum seat count.
Other CRMs are filed in the CRM drawer, including Zoho CRM's price file and monday CRM's price file.
If this one does not fit
- Zoho CRM Free, or from $14/user/mo
- A CRM in the same drawer with a free edition for 3 users and per-user paid editions, as recorded in its Tooldossier file.
- monday CRM From $12/seat/mo
- A sales CRM sold per seat with a 3 seat minimum and no free plan, as recorded in its Tooldossier file.
- Is HubSpot free? free plan check
- Best CRM for small business, ranked by published price ranked
Questions
- Is HubSpot free?
- Yes, for small use. HubSpot's Free plan is $0/mo and is free for up to 2 users, with no credit card required. It includes the free marketing, sales, service, content, data and revenue tools. Read on 10 Oct 2026.
- What does the HubSpot free plan include?
- The HubSpot free plan covers up to 2 users. Listed limits include 2,000 email sends per calendar month with HubSpot branding, up to 3 email templates, up to 3 snippets, 1 personal meetings link and 10 dashboards. Calling and sales automation are listed from Starter.
- What is the HubSpot price per user?
- HubSpot prices paid plans per seat. Starter is listed from $7 per seat per month paid annually or $10 paid monthly, as a new-customer offer. Smart CRM Professional starts at $45 per seat per month paid annually or $50 paid monthly. Smart CRM Enterprise starts at $75 per seat per month.
- What are the HubSpot plans?
- The two pages read on 10 Oct 2026 show four HubSpot plans: Free, Starter, Smart CRM Professional and Smart CRM Enterprise. Marketing, Sales, Service, Content and Data Hub each have a separate pricing page with their own Professional and Enterprise prices, which this file does not cover.
- How much does HubSpot cost for a team of 5?
- At the starting rates, HubSpot cost for 5 seats paid annually is 5 x $7 = $35 a month on Starter with the new-customer offer, 5 x $45 = $225 a month on Smart CRM Professional and 5 x $75 = $375 a month on Smart CRM Enterprise.
- Does HubSpot have hidden costs?
- The pages read name no setup fee, but every paid price is labelled Starts at without saying what raises it, and the price of more marketing contacts or HubSpot Credits beyond Starter's 1,000 contacts and 500 credits is not on either page.
- Is HubSpot billed monthly or annually?
- Both are offered, with different terms. Starter is $7 per seat per month paid annually or $10 paid monthly (Commit monthly). Smart CRM Professional is $45 paid annually or $50 paid monthly, but its monthly option is labelled Commit annually, so it is still a year's commitment.
- Is there a seat minimum on HubSpot?
- The pages read state no seat minimum for Starter or Professional; paid plans are charged per seat. The Free plan stops at 2 users.
What this check confirmed
Read off two of HubSpot's own pricing pages on 10 Oct 2026 from a US connection, with the currency selector on USD ($): the Free Tools page (the source link on this file) and the Smart CRM pricing page, each with the Billing period control set to Pay Monthly and to Pay Annually. Confirmed: Free at $0/mo, free for up to 2 users, no credit card required; Starter at $7/mo/seat on Pay Annually and $10/mo/seat on Pay Monthly, each labeled Starts at and shown beside a struck-through $20/mo/seat; the banner Save up to 65% on Starter, new customers only, select offers available for a limited time; Smart CRM Professional at $45/mo/seat on Pay Annually (beside a struck-through $50/mo/seat) and $50/mo/seat on Pay Monthly; Smart CRM Enterprise at Starts at $75/mo/seat in both states with a Talk to Sales button only; the HubSpot Credits and feature limits quoted in this file. Not confirmed: what the Starter price is for an existing customer or after the offer ends; what makes a price rise above its Starts at figure; any minimum number of seats; the Enterprise billing terms; onboarding fees, taxes, and the price of extra marketing contacts or extra HubSpot Credits, none of which are on the two pages; the answers to the pages' FAQ questions (free account limits, startup and nonprofit discounts, support), which were collapsed and not read; whether a free trial of a paid plan exists, which neither page mentions. Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub and the Customer Platform bundle have their own pricing pages with Professional and Enterprise prices that are not part of this file. The evidence image shows the Free Tools page in the Pay Annually state; the Professional and Enterprise figures are in the captured page text, not in the image.
Figures on this file were read off the vendor's own pricing page on the dates shown. Prices change without notice; check before buying.
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Also in this drawer
- Zoho CRM Free, or from $14/user/mo
- monday CRM From $12/seat/mo
- Salesforce Free, or from $25/user/mo
- Copper CRM From $23/seat/mo (billed annually)
- Close CRM From $9/user/mo (billed annually)
- Freshsales From $9/user/mo (billed annually)